hello, friend!
I’m Katherine, and I help sustainable farmers grow their businesses online
In 2015, I left Iowa and a corporate career to move to Europe for my husband’s PhD studies. With my new found free time, I taught myself website design and rebuilt the site for the family business on Squarespace. Cue falling in love with the platform and designing even more small business sites.
But moving abroad also introduced me to something else: a new version of a large-scale food system that prioritized local production. And I started to see all the benefits that came with that.
I believe in a different agricultural future.
One where the food on our table is from the community we live in. Where fields are filled with diversity and the land is left better than we found it. Where everyone has access to healthy seasonal produce regardless of their income or background. Where farmers are well-compensated as stewards of the land and our communities.
This only happens when the free market supports this model. When customers have quick, ready access to their local growers. When the buyer’s experience is smooth and easy. When back office operations on a farm are efficient so farmers can spend more time in the field.
To change the food system, sustainable agriculture needs to be a sustainable business model.
Hobbies:
cooking and eating new foods
slowly getting better at gardening
salsa & bachata dancing
flea markets, garage sales - really anything with old junk in boxes
Favorites:
fruit: watermelon / mango
tea: earl grey with milk and sugar
color: mustard yellow
candy: peanut m&ms / gummi worms
So now I use my years of small business website design and marketing experience to farms that share in the same locally-centered and environment-informed vision.
I want to help sustainable farms grow and bring community back to farming.
there are a lot of designers on the internet
what’s different about kmds
personal attention
You're not about to get lost in some big company and become a number in a portfolio. And you won’t be pass around between account managers.
midwestern kindness
It's surprising how difficult it can be to find a friendly face or helpful hand these days. I believe there's a place in the modern business world for good old-fashioned kindness.
teaching you to fish
Everything is built with easy-to-use tools that I can teach you to use. No code to accidentally break or having to pay a steep hourly fee only to fix a typo or change a photo, because you'll be able to manage it yourself.
knowing your customer
The key to translating any business into an online presence is intimately understanding who the customer is. I undertake the investment necessary to know your customer as well as you do.
